SafeCity

Safecity, en virksomhed grundlagt i 2023, udsprang af en idé, der først tog form under Corona-pandemien under grundlæggerens kandidatstudier. Efter omfattende online research indså man behovet for et mere passende og effektivt produkt. Safecity's vision er at bekæmpe narkotikadrugning i nattelivet ved at tilbyde en innovativ løsning: en lille bold, som man kan have med sig og placere i sin drink. Hvis bolden ændrer farve, indikerer det, at drinken muligvis er blevet manipuleret, mens uændret farve betyder, at drinken er sikker at nyde.

Research

Desk research

Kvalitativ interviews

4C - Client, Consumer, Culture, Category The Hero trap - The Arrow model

Sineks Golden Circle

Johnsons 6 Why’s

Competitive landscape ( Visual, competitive, verbal )

A/B Split test

Swot / Tows

Naming funnel

Brand Personality Spectrum

Konceptuel workshop med kunde

WGSN

Manifest

Here we are, the heartbeat of the city at night, all of us joining forces for one goal making sure our nights out are exciting and safe.

We get it, right? The buzz of the crowd, the pulse of the bass, the rhythm of the night - it's all about living it up with friends. But let’s keep it real - drugging is a problem. Not cool.

We dare to talk, we dare to take action.

Because when the lights go low, we want to let loose, not lose control. Every beat is our call to keep the good times rolling, safe and sound. It’s all about that freedom, the kind where the only spinning we do is on the dance floor, not in our heads.

Let’s make it a night where the only thing we’re catching is feels and the only thing we’re spiking is our energy.

Stay wild, stay free - let’s own the night, responsibly.