Research
Desk research
Kvalitativ interviews
4C - Client, Consumer, Culture, Category The Hero trap - The Arrow model
Sineks Golden Circle
Johnsons 6 Why’s
Competitive landscape ( Visual, competitive, verbal )
A/B Split test
Swot / Tows
Naming funnel
Brand Personality Spectrum
Konceptuel workshop med kunde
WGSN
Manifest
Here we are, the heartbeat of the city at night, all of us joining forces for one goal making sure our nights out are exciting and safe.
We get it, right? The buzz of the crowd, the pulse of the bass, the rhythm of the night - it's all about living it up with friends. But let’s keep it real - drugging is a problem. Not cool.
We dare to talk, we dare to take action.
Because when the lights go low, we want to let loose, not lose control. Every beat is our call to keep the good times rolling, safe and sound. It’s all about that freedom, the kind where the only spinning we do is on the dance floor, not in our heads.
Let’s make it a night where the only thing we’re catching is feels and the only thing we’re spiking is our energy.
Stay wild, stay free - let’s own the night, responsibly.
